INSIGHTS

You Don’t Rise to the Occasion

August ninth, 2009 was the day Cris Collinsworth sat down across the table from Al Michaels on NBC’s venerable Sunday Night Football and evicted John Madden from our living rooms. We lost a lot that day, but we also gained something dubious; the concept that football teams, like Olympic hopefuls, Presidents, and divas before them,

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The odd science of adherence

It’s a week into January, 2020. How are your New Years’ Resolutions going? Was this the year you were going to lose weight? Spend more time with your kids? Organize the basement? Are you on track? Staying on track with your resolutions is an eery corollary to staying on track with anything of great importance;

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Do you know your Master KPI?

The Urbach Letter 12/9/19 Do you know your Master KPI? The idea that KPIs are anything new or special is laughable. Since the first caveman sold some antelope hindquarters for two rocks and a stick, businesses have been tracking the metrics that matter for them. Revenue. Costs. Profits. New Customers. Churn. Somewhere along the line, a corporate

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The Gift of Nothing

Black Friday came and went with a whisper this year. Tell that to the habitual rioters and shamers, they still came out in force. The pundits are blaming the dull roar on an unprecedented “tidal shift” of shopping to mobile e-Commerce. We’ll find out if they’re right shortly – today is Cyber Monday. Tell me

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The Eccentricity Scam

Today we’re going to talk about the meta-borg of personality scamming that has suddenly and insidiously conspired to dominate the business news cycle. From Adam Neumann and his manic pixie dream wife Rebekah to Rajeev Misra, the Captain of the ship who backed them, the business section front page is consumed by confirmation of every

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Erase This Word

It’s no secret that the state of public discourse is at a local nadir. What goes less noticed is our similarly degraded capacity for reasoned apolitical discourse. The self-empowerment (self-importance?) of recent generations is a favorite scapegoat. So too is the recent fashion of placing appeals to emotion on equal footing with appeals of a

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Art of the Intro

The importance of “the introduction” to modern business, let alone the history of the world, cannot be understated. Putting together two individuals who benefit mutually from their connection can mark the start of a company, the beginning of a lifelong relationship, or, more commonly, a massive faux pas resulting in incalculable annoyance. Like all things

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Take your brain to the gym

I’m concerned about the extinction of voluntary discomfort. I’m not talking about the billions suffering globally in cycles of poverty, displacement, and hunger. I’m talking about the billions who have managed to expunge discomfort from their lives entirely — to their detriment. Sleep at will, eat at will, exercise only when suits, leave the house

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