IP STRATEGY & PORTFOLIO DEVELOPMENT
Founders following the Lean Startup methodology rightly “do unscalable things” to get to scale. Brian Chesky and Joe Gebbia personally photographed Airbnb apartments. Pierre Omidyar wrote the eBay core code over dinner to help his fiancee find Pez dispensers. The founders of DoorDash spent months doing their own deliveries just to get feedback from customers.
You may have ignored formal IP work during the early stages of your company, and rightly so. But every time you put one of your creations out into the world without protecting it, you are creating prior art against yourself and making it harder to develop IP assets in the future. IP isn’t just about trying to profit off your innovations – it’s also about protecting your freedom to operate.
The Brandt & Co. IP team is composed of the people responsible for Sonos’ stature as the holder of one of the most valuable patent portfolios in the world. We have developed over 1,100 patent assets and protected a vast array of trade secrets & trademarks. We’ve bought and sold IP, sought and written licenses, we’ve been on both sides of the courtroom in patent litigation – and we’ve won, every time.
We’re not just a bunch of lawyers. We’re a combined force of IP strategists, innovation leaders, and patent attorneys, with the collective capability to help you leverage the power of strong, strategically aligned IP development and portfolio management. Whether you’re looking to increase your valuation, drive up the bottom line, boost assets on your balance sheet, reduce risks as you expand overseas, extract value from the competition, or merely protect your inventions against being copied, we can help.
Our process starts by educating clients on the various types of IP instruments, why they’re used, and how patents work. We’ll provide you with innovation strategies for stimulating, generating, capturing and protecting IP. We’ll learn about your technological capabilities, and how you differentiate your offering fin the competitive landscape. We then prepare a taxonomy of invention, unique to your business, to guide and manage your ongoing portfolio development.
First, we host a targeted capture session to collect and document IP relating to your current products & roadmap. Looking forward beyond the current products & roadmap, we will plan brainstorm sessions. Business objectives, adjacent markets, emerging technologies, and competitive strengths all contribute to our ability to identify and capture innovations for protection. We will guide you through the process of defining your intellectual property strategy, while ensuring close alignment with your overall business objectives.
Once the strategic imperatives have been defined, it’s time to start executing.. We’ll identify your company’s inventions, and work within your budget to ensure a portfolio development plan that maximizes your IP protection & value with the resources you have available. We’ll document each invention and ensure a clean, crisp identification of the novel ‘hooks’ that will ensure strong patent protection (or trade-secret protection, should we decide with you to elect it at this stage). Then, we hand off to our dedicated patent counsel, who prepares and files the patent disclosure with the USPTO and/or foreign equivalents. Should an office action be received from the patent office, we will manage responses on your behalf to support your patent application all the way through publication and issuance.
"Brandt & Co. have provided significant assistance, guidance, and tangible help for us at our early stage startup. We will be lucky to have them advising us as we scale. Jourdan is extremely competent, intelligent, and knows how to leverage his experience and extensive network to help his clients."
Jason Ovryn, COO, Carry | $1M Seed Round
"Over the years Jourdan has provided consistent and clear guidance on a variety of tough founder decisions from product scope, go-to-market strategy to fundraising. My team frequently leaves our discussions with Jourdan energized and with a much better defined action plan."