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Alec Urbach


Alec Bretton Urbach is a digital strategist specializing in the emerging field of messenger marketing. He has led teams at digital marketing firms in Austin and New York, and spearheaded the development of mobile marketing initiatives at Zynga. Alec earned the title of Professional Certified Marketer from the American Marketing Association (PCM) and is certified in all eight of DigitalMarketer’s core disciplines of Digital Marketing. As messenger-based marketing came into the fore in 2017, Alec began working with ManyChat, the dominant interface for these campaigns. He is now one of very few marketers worldwide fluent in the technology behind chat bots, issue trees, and other cutting-edge tools. As a consultant, Alec has managed more than 16 product launches for international brands across multiple verticals. These include entrepreneurial coaching, meditation and wellness (Deepak Chopra), and microbiome testing(Viome). Through all of these launches, Alec has maintained a positive ROI on more than 1M in ad spend per year. Alec resides in Huntington, New York, where he enjoys archery and playing Bass Guitar. He holds a B.A. from Princeton.